The role is based in Helsinki at the headquarters of Veikkaus


About Veikkaus:
Veikkaus was founded in 2017, via a merger of the former three Finnish gambling operators Fintoto, Finland’s Slot Machine Association RAY and the former Veikkaus. With ca. 1,440 employees and over a hundred different locations in Finland, the Veikkaus’ games are sold at numerous points of sales, including online and mobile apps. Veikkaus is entirely owned by the Finnish State and holds the exclusive right to operate gambling games in mainland Finland. Veikkaus’ proceeds are used for the common good in its entirety. The allocation of the proceeds is decided by the Ministry of Social Affairs and Health, the Ministry of Education and Culture, and the Ministry of Agriculture and Forestry.


18th November 2024| By Nicole MacedoVeikkaus has been fined €2.9 million and banned from marketing for 30 days by Finland’s Police Board for its adverts appearing in TV programmes watched by minors. The fine and ban were issued last week on 12 November and relates to an incident in July when an ad was “wrongfully placed” around a programme aimed at minors. Finland’s Police Board is tasked with overseeing Veikkaus Oy’s marketing and ensuring it complies with the Lotteries Act and the Consumer Protection Act. As Finland’s monopoly gambling operator, Veikkaus is the only operator able to legally market its services to Fins, but it is subject to various restrictions enforced by the Police Board. These include not targeting minors, including age limits in all marketing, not glamourising gambling and not promoting bonuses. Veikkaus said in a statement the July fault was down to human error. “We are very sorry that, despite our joint development measures, our advertising has been seen in the advertising breaks of programs aimed at minors due to human error,” Veikkaus sales and marketing director Anu Kytö said. Police Board tightens marketing rulesHowever, Veikkaus in its statement also flags a request the Police Board made in May, asking Veikkaus about its advertising in connection with television programmes that are aimed at adults but also watched by minors. The request appeared to relate to an MTV programme, and Veikkaus said it believes the board is now prohibiting advertising around television programmes that fall under thid category. “It seems that the Police Board may interpret the matter in a new and broader way. We have been in contact with the Police Board as soon as the decision was made, and we are going through this issue with them,” Kytö said. In its statement, Veikkaus flagged one of its marketing agreements with MTV. MTV’s commercial director Sauli Asikainen said the Veikkaus’ partnership with MTV includes an agreement that over 70% of a programme’s viewership must be over 18 for Veikkaus’ ads to be shown during. “This is a jointly agreed model that has been valid for years and is known to the authorities. Now we are waiting for possible new instructions,” Asikainen said. New marketing measures will come into place once the Finnish gambling market is liberalised in January 2026. The European Commission is currently reviewing the country’s new gambling legislation and it will be put to Finland’s parliament in spring 2025. Topics:

Veikkaus’ proactive approach to these adjustments reflects its acknowledgment of the evolving gaming landscape in Finland as the end of its monopoly approaches. The operator is taking necessary steps to adapt and navigate the changing dynamics within the gaming industry, ensuring its continued relevance in the face of emerging market shifts.

Can Veikkaus thrive in Finlands liberalised gambling market?

Finland's digital gambling market was valued at around 520 million euros during the first half of this year, according to the company's interim report, of which about half — 260 million euros — went to Veikkaus and the rest to foreign operators.

Congratulating the winners, Anu Kytö, the executive vice-president of Veikkaus’ gambling division, said: “It is so wonderful that we were once again lucky to win our biggest Eurojackpot win in Finland! Warm congratulations to both the winner and the lucky retailer.”

“Our logistics partner needs to understand our environment so that we can work together to develop our processes. Schenker has been part of our logistics since 1995, and we expanded our cooperation in 2011 to cover the entire logistics chain. Our logistics environment has changed following the merger of Finland’s gaming companies, and we strongly believe that Schenker is the right partner to meet this challenge” commented Lauri Noro, Head of Logistics at Veikkaus Oy.

In September 2022, the CEO of Veikkaus Olli Sarekoski spoke in the favor of abolishing the Veikkaus monopoly due to the company's inability to meet the Finns' gambling needs, as more than 60% of in Finland has shifted to unregulated markets.


Where is Veikkaus oy headquarters located

Veikkaus has decided to extend its contract with DB Schenker due to its performance and solution proposed in a distribution centre project near Helsinki. DB Schenker managed to consolidate Veikkaus’ warehousing activities from two locations in Finland at a new warehouse, the Avia Distribution Centre in Vantaa.

· Where is Veikkaus headquarters located

The decision follows a t review of the gaming market and Veikkaus revenue. Its financial situation is deteriorating as more gamers turn toward unregulated, unlicensed platforms.

Where is Veikkauss headquarters

Executive Vice President Velipekka Nummikoski told Yle that the regulation of gambling in Finland currently only extends to Veikkaus, and not to foreign online gambling companies that are allowed to operate without restrictions.

Veikkauss headquarters is in Helsinki Southern Finland, FI

allow players to enter multiple lines more easily on one ticket, and are very popular with syndicates. The group that won on Friday consisted of 50 members, and the leader of the syndicate quickly got in touch with Veikkaus over the weekend to find out more about claiming the prize from the lottery headquarters in Helsinki.

The role is based in Helsinki at the headquarters of Veikkaus.

is the Finnish national betting agency. It is owned by the Finnish state, and has an exclusive betting license in Finland. Veikkaus games are estimated to generate nearly one billion euros a year. The revenue is used for the benefit of Finnish society. Veikkaus’ beneficiaries are active in the fields of culture, sports, science, youth work, social welfare and health, and the equine industry.

How to get to Veikkaus in Oulu by bus

As Finland’s monopoly gambling operator, Veikkaus is the only operator able to legally market its services to Finns, but it is subject to various restrictions enforced by the police board.

Must be claimed from Veikkaus headquarters

Finland’s police board is tasked with overseeing Veikkaus Oy’s marketing and ensuring it complies with the Lotteries Act and the Consumer Protection Act.

Headquarters, Helsinki, Finland

At that stage, we will know even more precisely what Finland's new gambling system will be like.

Overview, News & Similar companies

Vaikka Posti ja Veikkaus ovat olleet eniten julkisuudessa, ei muillakaan valtionyhtiöllä mene sen lujempaa.